Every cannabis lover can recognize that strong, distinctive scent when you open a container of flowers or open the seal on a brand new cart. There’s more to the smell than meets the eye. The senses of mood, memory, expectation and anticipation are all wrapped up in one. It’s possible because of the terpenes. And not just any terpenes. But the ones extracted directly from marijuana plants. Cannabis-derived terpenes have become the most sought-after ingredient to anyone seeking to elevate product quality authenticity, taste and authenticity.
For a long time, producers of cannabis products have relied heavily upon the terpenes of plants to recreate the essence of different strains. On paper it made sense. To simulate familiar strains, it was economically feasible to extract the limonene (from oranges) or pinene (from pine trees). Reality didn’t always match up with the promises. These terpenes blends are aromatic but lack the substance, vitality and durability of cannabis-based products. The terpene blends degraded very quickly and eventually smelt like air fresheners, but not as strong as fresh flowers.
These are the terpenes that come from cannabis and become involved. Derived directly from cannabis plants, they carry not just the main compounds that create a strain’s signature scent as well as the subtle, positive notes that the botanical sources can’t duplicate. The intention is not to imitate flavor but to capture the essence of the cannabis plant.
Image credit: massterpenes.com
An innovative development within the industry is to use of live resin Terpenes. Instead of getting terpenes from dried or cured cannabis they are extracted from the plants that are immediately frozen after harvest. The quick freeze process locks in delicate volatile compounds that otherwise would be lost. The terpene profiles are brighter, darker, and reminiscent of how the original strain was envisioned.
These terpenes offer a myriad of benefits, including improving the taste. But their effect goes beyond that. These terpenes can contribute to the entourage effect which is the subtle interaction between terpenes and cannabinoids. This could affect the overall experience a product could provide. For instance, a product that contains authentic OG Kush terpenes not only tastes better, but can offer a more balanced or familiar experience due to the supporting compound that is preserved in the extract.
Transparency is increasing as awareness of consumers grows. The lookup for THC isn’t any restricted to a few numbers. Consumers are now consuming ingredients on labels, researching their products and seeking Terpenes derived from cannabis that have clear sourcing details. Brands offering uncut terpene profiles that are specific to a particular strain, without blending or cutting, will earn the trust of their customers and gain industry credibility.
This shift is particularly important in a marketplace with numerous options. The authenticity of the products are becoming increasingly crucial in a world where so many are fighting for attention. Although artificial flavours and blends of botanicals may attract attention on a first try but it’s the distinct sensation of cannabis-derived terpenes which keeps them coming back.
Mass Terpenes stands out as an industry leader, offering live resins or hemp-derived products that can be purchased at a variety of prices. The CDT series is popular by extractors as well as vape manufacturers and curious customers who are all looking to experience cannabis in its purest shape.
It’s all about connecting. It’s all about connecting. Terpenes have a greater impact on the way you experience life than you be aware of, whether you’re developing a product for sale or simply smoking a joint following an exhausting day at work. Choosing pure cannabis terpenes means choosing depth, clarity, and a more honest relationship with the plant. This, perhaps, is the most potent ingredient of all.